WORKSHOPS FOR YOU
Improve Your Customer Relations Through Better Documentation
Increase Product Sales with Better Marketing
Materials
Increase Your Brand without Breaking the Bank
Rumor has it that your products are great. But what about
the supporting product documentation and marketing materials?
Are they winning
awards? Or, are they simply “adequate”? These extremes may not be
doing you any favors. Awards do not guarantee sales. And adequate usually
equates to mediocre, nothing special. If the marcom
components of your communication mix are not increasing sales, they should be
improved. If the
documentation components are not reducing support calls and improving customer
satisfaction, they should be improved. Since 1990,
Leer Technical Communications has been helping companies build brand
recognition, reduce support calls, and improve customer relations by developing
effective customer/employee communication products and services, from manuals
to brochures, online help to web content. Note, I am NOT
asking you to outsource development of your marketing and documentation
materials, although Leer Technical Communications does provide these services.
I AM offering your staff tips that improve customer
satisfaction, reduce support calls, and increase sales. Leer Technical
Communications offers onsite workshops that evaluate your current programs and
introduce tools and processes that will improve them to achieve your business
goal. If you are interested in hearing more, reply by completing this
brief survey. I will personally reply with suggested workshops for your staff.
I look
forward to helping your staff deliver company information more effectively so
it reflects positively on your bottom line.
Sincerely
yours,
Jon Leer
Leer
Technical Communications
603-315-4029
Microsoft Partner
Member of:
Society for Technical Communication
Public Relations Society of America
Boston Software Performance Improvement Network
Worked with virtual team of SMEs from Microsoft and Resolute to coordinate all project documentation to meet Version 1 deliverables per the Statement of Work. This included, writing, editing, defining processes, and storing all documents in SharePoint.
Wrote technical references and operator guides for large web-based .NET/SQL Server integration project with 3rd-party products and backend proprietary services. References covered portal, source subsystems (e.g., Policy Administration, Billing, Bill Payment, e-Documents, DataWarehouse, Claims), and base system integration utilizing BizTalk orchestrations for asynchronous communications and message queuing for source-target transactions. Tools used: Word, Snag-IT, Visual Studio, SQL Server Enterprise Manager, VSS, XMLSPY, Visio.
Developed
a media list for this Hong Kong-based manufacturer of computer cables and
components to build its brand in the US. This included advising on press
release placement and web content.
Wrote training course design documents, user and train-the-trainer manuals, and e-learning modules to support CRM system. Tools used: Powerpoint, Word, ViewletBuilder, SnagIt, FireFly.
Researched and wrote a manuscript for A+ Software Certification Series college textbook, covering Windows 9x, 2000, XP. Linux, and UNIX, to accompany additional elearning materials. Tools used: Word
Researched and wrote policies to comply with HIPAA Privacy and Security regulations. Tools used: Word
Wrote online Help system for web-based course management system. Tools used: RoboHelp
Rewrote Installation Guide (admin), and Configuration and Operations Guide (technical) covering Command Language Interface for the Java-based network management system (admin), CLI Reference Guide (marketing), and Quick Start Guide (marketing). Tools used: Framemaker